Online Security

onrachelsmind:

I was simply amazed when I read these statistics. Firstly by how many of us are buying things online now (I am old enough to remember when Amazon was a major novelty), but also mainly by how many people had been the victim of fraud because of just trying to buy something online. It does seem that more secure payment methods with online banking at the heart of them will be the way to go.

Amplify’d from newsgoat.co.uk

The internet is more important in our lives and culture than ever before. Unless the government gets a prolonged case of the Egypts and turns it off, this trend is set to continue. Despite this it seems as though the web has a long way to go when it comes to making users feel secure where their money is involved.

A recent survey by polling organisation YouGov has revealed that the majority of British online shoppers have =either been the victim of online fraud, or a scared that they may be. Despite these worries however a whopping 95% of British adults with access to the internet had made a purchase on the internet, and 70% bought something in the last month.

A shocking one in five people who have bought something online have been the victim of fraud. This is clearly much too high, and indicates that a lot of eduction needs to take place to enable consumers to avoid becoming victims. Even once they have already fallen victim to fraud 88% are not confident that they can stop it from happening again, and are scared it will happen to them in the future.

This is something that online retailers need to take the lead on. When two thirds of consumers are concerned about security when paying for goods and services online you clearly have a massive problem. To give some illustration of the damage that lack of confidence is causing here is another brutal statistic: 54% of consumers have ABANDONED an online purchase in the last year over fears about the security of their details.

Obviously retailers need to be doing something about this, and so do consumers, but perhaps part of the solution rests with developing and adopting more secure online payment methods. Internet banking has had to be ahead of the curve on security since its inception. Consumers seem to recognise and trust this expertise with 72% of online shoppers who also bank online saying that the would feel more secure making purchase online if their bank were directly involved in the payment process.

Read more at newsgoat.co.uk

 See this Amp at http://amplify.com/u/bz5e3

1 year ago  /  24 notes  /  Source: onrachelsmind